The opulent Art Deco design of 70 Pine in the heart of Manhattan’s Financial District promises palatial living a world away from the stock-quoting and deal-making culture found at street level. Nested among the banking powerhouses of the world, this breathtaking 66-story, 612-unit mixed-use building offers everything from retail space to a 17,000-square foot gym to truly give this side of town something it’s been missing. As Jim Hedden, Rose Associates’s Chief Development Officer, told us, “With this building, we believe that the evolution of downtown to a more ‘24/7’ environment is in full swing. It is becoming more of a destination than a place to work.” Considering everything 70 Pine has to offer, there’s no doubt that the redevelopment of this Art Deco landmark is spearheading this revitalization of a downtown long overdue for a makeover.
As a third-generation enterprise started in 1925, Rose Associates knows the NYC real estate scene like a seasoned pro. The redevelopment of 70 Pine is no exception to their track record of successful development of residential properties city-wide. The 1932 icon has been completely reimagined and fully renovated as a result of a three-year effort to create an out-of-this-world rental opportunity in the fast-beating heart of what is arguably the city’s busiest area. As one of the Manhattan’s most celebrated skyscrapers, 70 Pine initially served as the headquarters of Cities Services until it was sold to the American International Group in 1976. Once AIG left the property, Rose Associates and DTH Capital embarked on an ambitious project to tap into the potential this downtown icon had to offer. Having overseen the full renovation of the former office building into a colorful collection of one- to three-bedroom rental units, Rose Associates has left no stone unturned on the path to luxury. With everything from retail to restaurants to reinvigorated public space, such as the historic Art Deco lobby that will be opened to the public for the first time in decades, an Australian-owned coffee shop and Williamsburg’s own Urban Market, this extensive and thoughtful renovation will breathe life into an area long suffocated by commercial culture. Moreover, with that wedding cake design, over 100 apartments at 70 Pine boast outdoor terraces that open out onto all the sights and sounds that FiDi has to offer.
If that doesn’t whet your appetite, then the myriad of amenities certainly will. In addition to the not-so-run-of-the-mill perks like the game room, screening room, yoga studio, golf simulator, and bowling alley, Rose Associates has gone two steps further to set you up with the finest side of luxury living. The 17,000-square foot state-of-the-art La Palestra fitness studio, a name with facilities at The Plaza and Hotel Des Artistes, will offer residents a full array of personal and sports-specific training along with nutrition sessions, massage therapy, and daily classes. Furthermore, Rose Associates will transform the topmost floors of 70 Pine into a restaurant and lounge offering residents and guests the ability to drink and dine while enjoying a 360-degree view of New York Harbor, Manhattan, Brooklyn, and New Jersey that is as mouthwatering as the cuisine. With these high-end finishes, world-class amenities, jaw-dropping views and an opportunity to carve out a niche in a beacon of New York City architectural history, 70 Pine is the perfect space for all those looking to grab a slice of downtown life.
Particulars 70 Pine
Place: Financial District, New York
Property: 612 Rental Residences
Price: $3,000 – $25,000 per month
Plans: Studios – three-bedrooms
Period: Currently leasing
Amenities: 17,000-square foot La Palestra fitness and wellness center, pilates and yoga studio, private massage and treatment rooms, children’s playroom, game and screening rooms, bowling alley, golf simulator, planned restaurant and lounge for top four floors, in-house adjacent Q&A hotel, food market and coffeeshop