9fi5th sits down with LONDONEWCASTLE to get inside the brand DNA of one of London’s key developers. 


Who are they?

Avoiding a formulaic approach to property development for the past three decades, Londonewcastle continues to create living spaces and lifestyles for their residents and surrounding communities. The firm’s design-led approach and ability to put vacant sites to creative use is a claim cited by many developers, but none do it quite as well as Londonewcastle. With the changing economy and London’s ever-evolving property market, the company has adapted to this shifting landscape to remain one step ahead of the competition. Working with a diverse selection of stakeholders, both private and public, Londonewcastle brings unique character and energy into each of their projects. Crucially, Londonewcastle also understands the multi-faceted nature of the development process, and that each London ‘village’ has its own individual character and demographic. With this understanding, Londonewcastle enhances the market by fine tuning their design process to best fit the local area, rolling out tailored sales and marketing strategies for each project.


What’s next?

Londonewcastle has gained planning permission for more than 500 units across London, with a further 2600 in the pipeline. But creating homes for artistic and creative markets isn’t their only strong suit. After an incredibly successful seven years, their renowned exhibition space, Project Space in Shoreditch, is coming to a close while they are in the process of opening a new and more intimate gallery in Whitechapel. Gallery 46 will be a multifaceted arts development space, for the presentation of new and established artists alongside community arts initiatives. Brought together by Londonewcastle and Neu Galleries, Gallery 46 highlights everything that makes Whitechapel great. Stimulating and nurturing the vibrancy of the wider east London community, the venue will host exhibitions, musical performances, fashion shows, pop-ups, film and fashion shoots, installations, and more. With the redevelopment of Whitechapel station and Cross Rail underway, Whitechapel has all the hallmarks of Shoreditch 10 years ago, now looking set to emerge as one of the capital’s new cultural and creative destinations.


A word from Londonnewcastle Founder, Robert Soning


“Since the recession in 2008, we have changed the way we operate. As well as owning land ourselves, we also have a growing Development Management Department working with stakeholders from large institutions to private individuals from overseas. Schemes range from towers and low rise flats in Central London, to large scale regeneration projects both in and out of the capital with a total of c.3m square feet in planning at present.

“With parts of Zones 1 & 2 experiencing an oversupply, we continue to focus on areas we believe are currently underexposed, with both current or improving connectivity and infrastructure. We pride ourselves on delivering homes for owner-occupiers, and Londoners in particular. We are lucky enough to not have to rely heavily on overseas investment.

“Once the dust has settled post Brexit, we believe England will continue to prosper and will remain a desirable location for both investors and businesses. We strongly believe that London will continue as one of the world’s financial and cultural destinations.”

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