From Sons & Co comes Pinks Mews, a landmark development for Midtown offering unparalleled luxury and imaginative spaces.
Invisible to the passer-by and accessed via a private lane, Pinks Mews is a secluded enclave in the heart of Midtown, the newly coined name for Holborn and Chancery Lane, a resurging area of prime central London. One of London’s historical, central neighbourhoods Midtown has been the stronghold of the legal profession for centuries, and has always been a successful commercial district, with niches of characterful residential areas, open spaces and unrivalled transport links. Straddling the City and West End, and with the completion of Crossrail in sight, global brands, such as Google and Amazon, have already signed up to become part of the Midtown community. And, with entrepreneurs seeking to harvest this new customer crop, the area is seeing an increasing richness in business biodiversity.
Sons & Co is a family business with 125 years’ collective experience producing luxurious homes in London’s most exclusive addresses. Founder and CEO Alex Stocker said: “We don’t do run of the mill. We have to be excited about what we are doing so each one of our projects is different; no two interiors are the same and everything is designed for the space.” The firm has an exemplary track record in the acquisition, development, and design of exceptional and unusual properties, and in far exceeding the expectations of clients. Projects are executed with commercial awareness, distinguished development experience and an institutional approach.
Pinks Mews offers six beautiful Victorian buildings that contain 35 luxuriously crafted apartments and duplexes that follow a design vision and specification unheard of outside Mayfair, Knightsbridge or Belgravia. Inspired by the magnificent classical façade and the buildings’ original purpose as warehousing for artisans, the interior style is palatial in ambition and refined in finish. There are grand -height spaces and oversized entrances, materials associated with sculptural art (cast bronze, travertine marble, stone and wood), and details that evoke a sense of timeless elegance – inlaid surfaces, bookmatched finishes and bespoke artworks. Private entrances, dedicated lifts and 24-hour concierge, complete the picture of the perfect urban retreat.
Pinks Mews offers a wonderful opportunity to invest in flourishing Midtown, with convenient access to central London’s other vibrant hubs and leading universities. The area is steeped in history and culture; Pinks Mews itself is no exception. The building was once owned by the Worshipful Company of Master Dyers, who produced fabric dyes, including a red made from the madder plant. This dye was used to colour the king’s hunting pinks, a nod to which is now found in both the name of the development, and the coats of arms decorating the façade. Financially, this investment seems a no brainer. With the arrival of Crossrail, Midtown’s property value is set to increase significantly – forecasts have estimated 42% growth for housing prices between 2015-2020. All this positive activity, compounded with the area’s inherent qualities and heritage, makes Pinks Mews a hugely attractive prospect for potential buyers.
Place: High Holborn
Property: 4-storey mews-style building
Plans: 35 apartments, ranging from one-bedroom to three-bedroom duplex apartments
Price: £995,000 – £2.8million
Perks: Concierge service, gated development with private walkway, marble-finished bathrooms, bespoke kitchens, exceptionally close to Lincoln’s Inn Fields, Chancery Lane tube station and a range of Big 4, consultancy and legal firms