Waking up Witkoff


Witkoff’s 111 Murray Street pushes luxury living to new heights. Literally. At 800 feet tall, the Kohn Pedersen Fox-designed curved glass tower will redefine the downtown Manhattan skyline.
We sat down with Lauren Witkoff, Executive Vice President of Sales and Marketing, to talk about the firm’s history, discuss some of its most recent as well as upcoming developments, and draw attention to the out-of-this-world amenities at 111 Murray Street, co-developed with the Fisher Brothers and New Valley



Founded by Steven Witkoff in 1997, the privately held, real estate development and investment firm has grown to become a market leader in the development and ownership of premier residential, hospitality, office, retail, and mixed-use projects. With two decades of expertise, Witkoff has a diverse portfolio representing 75+ projects worth over $7 billion in total transactional value.

Before we get started with 111 Murray Street, we’d like to introduce you to Witkoff’s first luxury condo developments in New York City: 150 Charles Street and 10 Madison Square West.
If you love views of picturesque parks, 10 Madison Square West is the place for you. In collaboration with Morgan Stanley and New Valley, the conversion of a 350,000-square-foot office building into a 125-unit high-end condominium development drove Witkoff to achieve great sales success – primarily due to the views of Manhattan’s beautiful Madison Square Park. 150 Charles Street showcases an equal standard of excellence. A 338,000-square-foot luxury condominium located in Manhattan’s coveted West Village, the 91-unit project garnered unprecedented sales for Witkoff and laid the foundation for future forays in New York developments.



If these two projects had people starting to whisper, 111 Murray Street will have them raising their voice.
With a vast array of amenities, 111 Murray Street has provided everything a high-end buyer may need and more. Need to grab a quick bite or a coffee on the way out? Just stop by the downstairs patisserie run by James Beard award-winning bakery, Baked TriBeCa, where breakfast will be served every morning. Don’t want to waste time trying to find Manhattan’s nearest Turkish bath? Don’t worry. With a world-class on-site David Rockwell-designed hammam complete with heated and sculpted marble beds and carved sinks, 111 Murray Street brings a thoughtfully modern take to the traditional Ottoman bathing indulgence. Have the urge to get away for the weekend but don’t want to put up with the hassle of finding the best private jet agency? The developers of 111 Murray Street have covered that angle, too. With a private jet concierge service provided by Apollo in the downstairs lobby, finding that ideal weekend trip to your dream destination is just a few steps away.
But it doesn’t stop with these “über-luxury” amenities, as residents of 111 Murray Street will enjoy a 24-hour concierge service staffed by Abigail Michaels, a residents-only Drybar, a 24-hour spa and fitness facility, two pools, a luxury lounge, private dining room and demonstration kitchen, a cinema, children’s and teen’s playrooms, bicycle storage, and valet service. As Lauren Witkoff put it, “When we thought about the residents of 111 Murray Street and what is important to them, we wanted to be sure we were providing everything they could possibly need right at their fingertips – without ever having to leave the building.”


Though the building truly is equipped with almost every luxury amenity and necessity imaginable, should the inevitable stir-craziness move you to get out on the town and mingle with the Manhattan milieu, the surrounding area is no less rich in attractions than the residence itself. TriBeCa hosts a hoard of restaurants, serves up a choice selection of shopping areas, harbors a number of luxury hotels, and is equipped with the best fitness facilities in town. If the building itself didn’t already have everything you need, TriBeCa certainly does.
For those of you seeking a luxurious lifestyle on the West Coast that still has that exclusively-Witkoff touch, we have good news. According to Witkoff, the firm has begun work on the West Hollywood EDITION, which upon its opening in 2018 will offer “all of the best aspects of West Hollywood in terms of the interior design, colors, and outdoor spaces for its 20 ultra-luxury residences and 190 hotel rooms.” Co-developed with New Valley, the project is designed by hotelier Ian Schrager and architect John Pawson, and will offer two pools (one exclusively for residents), an on-site nightclub, a rooftop bar and lounge, a full service restaurant, a screening room, and a spa and fitness center. “This is the first project of its kind to bring this level of luxury apartment living to Los Angeles.”
There’s not much left to say, except that when you wake up in a Witkoff residence, it feels like you’re still dreaming.
Particulars: 111 Murray Street
Place: TriBeCa, New York
Property: 157 Residences
Plans: 830 – 4,015 square feet
Price: $2.5 million – $18.9 million
Period: 2018
Perks: Private landscaped garden for residents, 24-hour concierge, residents-only Drybar, private travel and jet charter concierge, patisserie, spa and fitness facility, Turkish hammam, adult lap pool, children’s splash pool, children’s playroom and teen room, screening room, private dining room, cooking demonstration kitchen, lounge, valet service, bicycle storage

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